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This programme was a LIVE broadcast of the launch ceremony of Volvo – UD Truck’s All New Quon. After launching in Japan in April 2017, the All New Quon finally arrived in sunny Singapore. The programme focused on the client’s branding of innovation that puts people first, featuring real-time unveiling of physical trucks and heart-thumping performances. The programme was streamed to the client’s official Singapore and Global Facebook pages.